Head of Performance Marketing

Job Responsibilities:

• Create and Manage Ad Campaigns:
  • Develop, launch, and optimize ad campaigns across Google, LinkedIn, Shopify, and Reddit.
  • Continuously monitor and adjust campaigns to maximize performance and ROI.
• Audience Management and Retargeting:
  • Set up and maintain tracking mechanisms for audiences, including implementation through Google Tag Manager.
  • Develop and manage retargeting strategies to re-engage users.
• Collaboration with Design Team:
  • Work closely with the design team to request and approve creative assets for digital campaigns.
  • Ensure that ad creatives align with campaign goals and brand guidelines.
• Tracking and Analytics Implementation:
  • Implement and manage tracking tags through Google Tag Manager to ensure accurate data collection.
  • Continuously optimize tracking setups to capture relevant metrics for campaign evaluation.
• Performance Measurement and Reporting:
  • Analyze campaign data and KPIs to measure the success of campaigns.
  • Prepare detailed reports and insights for the founders on campaign performance, ROI, and areas for improvement.

Job Requirements:

• Experience:
  • Proven experience in managing digital ad campaigns across Google Ads, LinkedIn Ads, Shopify, and Reddit.
  • Strong understanding of audience targeting, retargeting, and tracking tools.
• Technical Skills:
  • Proficiency with Google Tag Manager, Google Analytics, LinkedIn Campaign Manager, and Shopify's marketing features.
  • Experience in implementing and managing tracking tags using Google Tag Manager.
• Creative Collaboration:
  • Ability to work with designers to create compelling ad creatives that drive engagement.
• Analytical Skills:
  • Strong analytical skills with the ability to interpret complex data and present actionable insights.
• Communication:
  • Excellent communication skills, both written and verbal, to effectively report findings and collaborate with the team.
• Education:
  • A degree in Marketing, Advertising, or a related field is preferred, but not required with sufficient experience.

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