About
Founded in 2013, Diva Boutique began as a small family-owned clothes store in Miami. Its fresh, trendsetting styles quickly gained traction. And customers started asking for an online store.
Today, Diva Boutique counts over 1 million Instagram followers and operates a 15,000-square-foot fulfillment center in Doral, Miami, offering exclusive Diva Collection styles that aim to make every woman feel empowered and stylish.
Case
Diva Boutique’s growth has been driven by its keen eye for the latest trends and unique ad strategy. However, with rising advertising costs, they needed a more cost-efficient way to drive traffic to their site.
The brand decided to shift focus to organic traffic. And with over 20,000 products and 1,300 collections, Diva Boutique turned to ConvertMate for assistance.
Challenges
- Over 20,000 products and 1,300 collections
- SEO optimization was too time-consuming for a small marketing team
- Heavy reliance on paid ads was putting margins at risk
Diva Boutique’s main challenge was that their newly-created site was not optimized for search engine discoverability. With a rapidly growing inventory of products and collections, performing SEO manually was overwhelming for their team. They needed a fast, effective solution to automate the SEO process and boost organic traffic.
Solutions
- Comprehensive SEO audit
- Keyword research for all products and collections
- Product and collection SEO optimization
- Automated on-page SEO improvements
ConvertMate provided Diva Boutique with a full SEO audit, showing areas for improvement across the site. By automating keyword research and optimizing SEO for their 20,000+ products and 1,300 collections, ConvertMate allowed the team to focus on their core strengths, such as social media and paid advertising, while SEO tasks were handled automatically.
Results
- Automated SEO for thousands of products
- Increased organic traffic
- Time and resources saved on manual SEO tasks
Thanks to ConvertMate, Diva Boutique has optimized its site for search engines without manual effort. Their organic traffic has seen a significant boost with over 354.7k website visitors per month. And the team now continues expanding its product lines while ConvertMate manages its SEO on the back end.
