How KitchenRestock optimized 700,000 products with ConvertMate

KitchenRestock is a leading online retailer specializing in kitchen products and appliances, offering a vast catalog of over 700,000 items. From premium cookware to state-of-the-art appliances, KitchenRestock’s mission is to ensure every customer has the right tools to enhance their cooking experience. 

With more than 4,000 collections covering every kitchen need, KitchenRestock aims to become the go-to online destination for all things kitchenware.

As KitchenRestock’s catalog expanded into the hundreds of thousands of products across thousands of collections, so did the complexity of keeping everything optimized and discoverable online.

Their team was overwhelmed by the sheer volume of product pages—each needing well-written descriptions, metadata, and proper structure to show up in search. Managing it all manually just wasn’t sustainable.

• Over 700,000 products and 4,000 collections
• Different formats and data sources
• Time-consuming, manual content optimization
• Lack of in-house expertise
• Slower-than-expected growth in traffic and sales

The company’s huge catalog needed a solution that would automate SEO processes, saving time and resources. With limited technical SEO knowledge in-house, KitchenRestock struggled to keep up with optimizing each page manually. Every new product added needed its SEO, which became a bottleneck as their product lineup expanded. They needed a solution built for scale—and fast.

• In-depth keyword research with Google Search Console
• Automated on-page SEO for 400,000 products and 4,000 collections
• Creation of SEO-optimized blog content targeting long-tail keywords
• Streamlined internal linking structure
• FAQ sections for all collections, integrating high-traffic keywords

KitchenRestock partnered with ConvertMate to automate the SEO for their big inventory and improve conversions. We began with strategic keyword research, identifying the best keywords for both products and collections, and integrating this into the site’s structure.

Each of the 700,000 products received optimized descriptions, meta titles, and tags that aligned with the most relevant search terms. We also created new blog posts every three days, targeting long-tail keywords that KitchenRestock had the potential to rank for, with direct links to products to boost sales.

The internal linking structure was rebuilt from the ground up to ensure seamless navigation between products. Additionally, we created FAQ sections for all 4,000 collections to address client objections and get higher conversions.