How The Body Shop Mexico filled roles of 4 employees with ConvertMate

Founded in 1976, The Body Shop has been a champion of cruelty-free and sustainable cosmetics, continually pushing the boundaries of ethical beauty. In Mexico, The Body Shop's mission is to make high-quality, ethically sourced products accessible to everyone, while staying true to their values of sustainability and environmental care.

The Body Shop Mexico faced a significant challenge: with over 1,800 products and 108 collections, manual SEO management was draining resources. Each product required detailed keyword research, optimized meta fields, and descriptions to ensure visibility in a competitive market. But the volume made it nearly impossible to keep up without overwhelming their team.

Avalancha Studio, managing their digital strategy, needed a solution that would boost revenue, drive more attention, and increase conversions—all while reducing manual work and the need for additional hires. Their goal was a streamlined operation where SEO became an automated part of the backend, allowing them to focus on growing the business. That’s where ConvertMate came in, automating processes and driving sustainable growth.

• 1,800+ products and 108 collections needing continuous SEO optimization
• Highly competitive cosmetics market
• The need for regular updates across all product descriptions and metadata to stay competitive in Google searches
• Overreliance on paid ads to bring traffic to the website

While The Body Shop Mexico had a strong product reputation, its online visibility was slipping without additional SEO. Avalancha Studio needed a smarter solution—one that would shift their focus from time-consuming tasks to strategy and growth. They sought a way to drive more organic traffic, reduce dependence on ads, and improve efficiency, all while maintaining their competitive edge.

• Advanced keyword research and tracking
• Automated SEO for product descriptions and metadata
• Continuous monitoring and updates for optimal performance

ConvertMate dove deep into The Body Shop Mexico’s extensive product catalog, using advanced keyword research and real-time tracking. By integrating data from Google Search Console and live search volume analysis, we identified high-traffic keywords for each product—tracking up to 20 keywords per item to ensure maximum visibility.

To handle the vast catalog of over 1,800 products, ConvertMate automated the creation of SEO-optimized product descriptions, meta titles, and meta descriptions. This allowed The Body Shop Mexico’s listings to stay consistently optimized without manual intervention, streamlining operations and saving valuable time for the team.