How Apteekki360 became Finland’s biggest online pharmacy

Apteekki360 is transforming healthcare in Finland as the country’s first and largest online pharmacy. With a catalog of over 10,000 products across 2,000 collections—from daily vitamins to prescription medications—they’re making it easier than ever for customers to access the care they need.

But with a catalog that size, the team faced a huge challenge: how do you ensure every product is easy to find online without spending thousands of hours on manual updates or hiring a full team?

When Apteekki360 launched its online pharmacy, one thing became clear: making thousands of products easy to discover online would be key to reaching customers. That’s where ConvertMate came in—streamlining their product optimization process and helping them scale without complications.

Apteekki360 faced a few major challenges on their path to becoming Finland’s top online pharmacy:

1. A massive catalog – With over 10,000 products and 2,000 collections, managing product content at scale felt impossible for a lean team.
2. Strict industry regulations – As a pharmacy, every word had to meet legal and medical standards. They couldn’t just write freely—they had to ensure full compliance with health and safety laws.
3. Limited time and expertise – Creating high-quality content manually for thousands of products just wasn’t realistic.

Each product needed a carefully written description, compliant language, metadata, and internal links. The workload was enormous and growing fast.

• Relevant keyword research
• Automated content creation with Magic Blogs
• Smart internal linking with Magic Links

Apteekki360 used ConvertMate’s proprietary data and Google Search Console integration to find the most relevant keywords for their products. This research was updated weekly to keep Apteekki360 above their competition in ranking.

We automatically created product descriptions, meta titles, URLs, and alt text for all 10,000 products and 2,000 collections. And made sure every page was optimized for Google searches without breaking regulations.

In addition to product pages, ConvertMate’s Magic Blogs feature helped Apteekki360 create a lot of blog content. These blog posts addressed common health-related questions and concerns, guiding customers to the right products. 

By focusing on health issues that users frequently searched for online, Apteekki360 built authority in the health niche, directing more organic traffic to their store. Then linked products and collections, improving conversions and rankings across the store.