About
The Oblist, founded by Leia Sfez and her husband, is a Paris-based hub for unique art and design objects. With a focus on creativity and sustainability, The Oblist holds a collection of items, from contemporary to vintage.
As they expanded their online presence, managing SEO for their 2,000+ product pages became increasingly difficult. They needed an effective, automated solution to optimize their growing catalog for better visibility.
Case
With a rapidly growing collection and a small team, The Oblist was challenged to keep up with optimizing thousands of product pages for organic traffic. ConvertMate became their go-to solution for handling SEO.
Challenges
- 2,043 product pages to manage
- Rapid 25% growth in their product catalog
- Time-consuming manual SEO efforts
The Oblist's small team was overwhelmed by the manual work needed to optimize product pages for SEO. Finding relevant keywords, crafting optimized descriptions, and maintaining consistency across their catalog was unmanageable. On top of that, external SEO tools like Ahrefs were too costly and inefficient for their specific needs.
Solutions
- Automated SEO for all product pages
- Real-time keyword research and suggestions
- Optimized meta titles and descriptions
ConvertMate provided The Oblist with the perfect tool for automating the heavy workload of SEO. We handled keyword research, copy optimization, and on-page SEO updates automatically, all while ensuring compliance with Google’s best practices.
Results
- 23% increase in average daily page views
- Thousands of hours saved on manual tasks
- Increased online visibility and organic traffic growth
With ConvertMate, The Oblist automated SEO for their entire catalog. This resulted in a 23% increase in organic traffic, allowing them to focus on curating new, unique pieces while ConvertMate handled SEO in the background.
