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The Oblist, founded by Leia Sfez and her husband, is a Paris-based hub for unique art and design objects. With a focus on creativity and sustainability, The Oblist holds a collection of items, from contemporary to vintage.
As they expanded their online presence, managing AI and search engine optimization for their 2,000+ product pages became increasingly difficult. They needed an effective, automated solution to optimize their growing catalog for better visibility.
With a rapidly growing collection and a small team, The Oblist was challenged to keep up with optimizing thousands of product pages for organic traffic. ConvertMate became their go-to solution for handling it.
The Oblist's small team was overwhelmed by the manual work needed to optimize product pages for AI and search engines. Finding relevant keywords, crafting optimized descriptions, and maintaining consistency across their catalog was unmanageable. On top of that, external tools like Ahrefs were too costly and inefficient for their specific needs.
ConvertMate provided The Oblist with the perfect tool for automating the heavy workload of search optimization. We handled keyword research, copy optimization, and on-page updates automatically, all while ensuring compliance with Google’s best practices.
With ConvertMate, The Oblist automated search optimization for their entire catalog. This resulted in a 23% increase in organic traffic, allowing them to focus on curating new, unique pieces while ConvertMate handled their store's marketing in the background.
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