How Black Chicken grew organic traffic by 8% in 1 month

Black Chicken Remedies is an Australian brand passionate about creating 100% natural skincare and wellness products. With a wide range of products, including their popular natural deodorant, they help customers feel confident and well every day.

However, despite their high-quality offerings, the brand faced challenges in standing out in the competitive market.

Referred to ConvertMate by an agency partner, Black Chicken Remedies faced difficulties ranking higher on Google for the keyword "natural deodorant," particularly for their "Natural Deodorant Australia" collection.

Despite previous attempts with various SEO agencies, they experienced a lack of transparency and disappointing results. Plus, with their product descriptions stored in custom Shopify metafields instead of the default fields, they required a customized marketing & SEO strategy to get more traffic and conversions.

• Lack of trust in SEO due to past experiences
• Struggling to rank for high-value keywords like "natural deodorant"
• Custom product descriptions stored in non-standard Shopify metafields
• Only one blog article targeting key keywords

Black Chicken Remedies had worked with several SEO agencies before, but these agencies failed to provide clear insights or deliver measurable results.

As a result, the brand’s store performance plateaued, leaving them stuck on page 4 of Google for their main keyword, "natural deodorant." Furthermore, the product descriptions were stored in custom Shopify metafields, adding complexity to the ranking process. This lack of transparency and progress led to frustration and a need for a more effective, tailored store optimization strategy.

• Monthly keyword research for 180 products and 120 collections
• Optimized custom metafields for product descriptions and summaries
• Developed a topical map for long-tail keyword targeting
• Regular blog posts with internal linking to products

ConvertMate helped Black Chicken perform in-depth monthly keyword research across 180 products and 120 collections. We ensured that all product descriptions, including those stored in custom Shopify metafields, were fully optimized for search engines.

Additionally, we built a comprehensive topical map targeting long-tail keywords such as “essential oils cleaner” and “best face-lifting serums.” From this map, we developed targeted blog articles every three days, strategically linking back to relevant products and collections, further boosting their visibility and authority.