How Apteekki360 became Finland’s biggest online pharmacy through SEO

Apteekki360 is changing the way healthcare works in Finland by becoming the country’s first online pharmacy. With a massive catalog of over 10,000 products and 2,000 collections, they offer everything from daily vitamins to prescription medications—all while making shopping easy and accessible for everyone.

But there was a major challenge: how could they ensure 10,000 products showed up on Google without spending countless hours on SEO?

When Apteekki360 decided to launch its online pharmacy, they quickly realized SEO would play a huge role in helping customers find their products.

That’s when ConvertMate stepped in to improve their SEO process.

Apteekki360 had a few SEO obstacles to overcome:

1. A massive inventory – With 10,000 products and 2,000 collections, optimizing everything seemed impossible for a small team.
2. Strict regulations – As a pharmacy, they couldn’t make claims or write product descriptions freely. Everything had to follow health and safety laws.
3. Limited resources – They didn’t have the time or expertise to do manual SEO for so many pages.

Every product needed a description, keywords, meta tags, and internal links, all while staying compliant to the laws. This workload was overwhelming.

• Relevant keyword research
• Automated content creation with Magic Blogs
• Smart internal linking with Magic Links

Apteekki360 used ConvertMate’s proprietary SEO data and Google Search Console integration to find the most relevant keywords for their products. This research was updated weekly to keep Apteekki360 above their competition in ranking.

We automatically created product descriptions, meta titles, URLs, and alt text for all 10,000 products and 2,000 collections. And made sure every page was optimized for Google searches without breaking regulations.

In addition to product pages, ConvertMate’s Magic Blogs feature helped Apteekki360 create a lot of blog content. These blog posts addressed common health-related questions and concerns, guiding customers to the right products. 

By focusing on health issues that users frequently searched for online, Apteekki360 built authority in the health niche, directing more organic traffic to their store. Then linked products and collections, improving conversions and SEO rankings across the store.