How Crokinole Grew Sales by 15% Through Smart Product Optimization

Crokinole Europe, founded by Riks, is following a mission to bring the classic Canadian board game, Crokinole, to European households. With a niche yet competitive market, Crokinole offers top-quality boards and accessories that delight both new players and seasoned fans alike.

As a small business selling a niche product, Riks was up against stiff competition from other Crokinole sellers.

With organic sales being a key driver of his business, ranking higher for critical keywords became a difficult task. Facing limited resources, Riks needed a scalable, efficient solution that would increase site visibility without draining his time or budget.

• Competing in a niche market with established sellers
• Struggling to create consistent organic traffic
• No in-house expertise for SEO and content strategy

Riks recognized the importance of organic search in reaching his target audience. However, competing against larger, well-established Crokinole sellers was no easy task. He needed to optimize product pages and content regularly, but the manual effort required was overwhelming for his small team and limited resources.

• Competitive keyword research
• Automated content creation with tailored Magic Blogs
• Consistent On-Page optimization
• Smart internal linking

ConvertMate helped Crokinole Europe by conducting daily keyword analysis for their products. We set up the Magic Blogs feature to create new blog posts with relevant links every three days, boosting visibility and authority on search engines. 

These automated solutions not only boosted visibility but also built authority on search engines, giving Crokinole Europe a competitive edge on Google. The best part? The entire process was streamlined and hands-free, saving time while driving growth.