About
Don’t Panic Shoes is a family-owned Shopify store based in New York, specializing in stylish footwear and clothing. After over 30 years of experience, they’ve decided to transition from a brick-and-mortar store to an e-commerce platform, now offering more than 7,000 products from top brands.
Case
As a thriving e-commerce business, Don’t Panic Shoes continually adds new products to its online store, growing its catalog weekly.
Managing and optimizing thousands of product pages took up valuable time and diverted focus from other critical business operations. Seeking a way to streamline this time-consuming process, they found ConvertMate—the perfect tool to automate their product page creation and SEO.
Challenges
- Over 7,000 products to manage
- Time-consuming product page creation and SEO optimization
- Limited resources to focus on scaling the business
The primary obstacle for Don’t Panic Shoes was optimizing their extensive product listings for search engines and conversions. Each product required well-crafted descriptions, optimized metadata, and the right keywords to rank on Google. Manually managing such product pages became overwhelming, stopping them from growing the business effectively.
Solutions
- Automatic product page creation
- Bulk SEO automation
- Conversion tracking with ConvertMate Pixel
- Real-time page Updates
With ConvertMate, Don’t Panic Shoes automatically transformed over 7,000 product pages into compelling, SEO-friendly pages without manual work. We used bulk SEO functions to fine-tune product titles, descriptions, and URLs for better organic search performance.
Additionally, ConvertMate Pixel was monitoring product page performance 24/7, automatically testing and improving page elements for a better conversion rate.
Results
- Completely automated product page creation and SEO
- Doubled daily sales
- 7,734 products managed by ConvertMate
- 94% increase in daily sales
With ConvertMate, Don’t Panic Shoes doubled its daily sales while maintaining high-quality product pages. By automating their product management and SEO, they saved countless hours and reallocated those efforts to other essential aspects of running the business - such as making more sales and profits.
