How Fitgrade doubled sales in 4 months with SEO automation

Fitgrade, a Swiss-based eCommerce store, offers a wide selection of premium fitness products designed to fuel athletes and fitness enthusiasts on their journey to a healthier life. 

With personalized customer support and carefully curated products, Fitgrade has already established a loyal customer base. However, Wilhelm, Fitgrade's founder, knew there was untapped potential in the organic traffic market.

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While their paid ads were performing well, Wilhelm realized they were becoming too dependent on paid acquisition strategies. He wanted to expand Fitgrade's customer base by attracting more organic buyers, which would also increase profitability. 

At the same time, he needed a solution that could automate time-consuming SEO tasks, allowing his team to focus on growing the business.

Despite their efforts, Fitgrade struggled to break free from their reliance on ads from Meta and Google. Their organic traffic remained stagnant, and SEO optimization had become a complex, time-intensive process. With over 310 products and 13 collections, manually optimizing for search engines was overwhelming. Wilhelm wanted to:

• Grow organic traffic to increase sales
• Reduce reliance on paid ads to enhance profitability
• Automate SEO tasks such as keyword research, on-page optimization, and content creation

With limited internal resources, Wilhelm needed a tool that could simplify and supercharge their SEO efforts, ensuring they ranked higher for key terms in the fitness and sports nutrition space.

• Keyword research for 310 products and 13 collections
• Updated meta titles, descriptions, and alt text to match high-value keywords
• Optimized product descriptions for better search visibility
• Customized content to Fitgrade’s brand tone
• Monitored performance through Google Search Console

To kick off the project, we started with deep keyword research using Fitgrade’s Google Search Console. Our focus was on identifying high-traffic keywords for their 310 products and 13 collections. Once we had the best keywords, we revamped all product and collection pages, updating meta titles, descriptions, and product content to boost visibility. We also enhanced image alt text for SEO and ensured the content aligned with Fitgrade’s brand voice using our "Custom Instructions" feature. Continuous monitoring of product performance allowed us to tweak keywords when necessary, while automating the entire SEO process saved Wilhelm and his team 310 hours per month, freeing them to focus on growth.