How Fitgrade doubled sales in 4 months by automating their store

Fitgrade, a Swiss-based eCommerce store, offers a wide selection of premium fitness products designed to fuel athletes and fitness enthusiasts on their journey to a healthier life. 

With personalized customer support and carefully curated products, Fitgrade has already established a loyal customer base. However, Wilhelm, Fitgrade's founder, knew there was untapped potential in the organic traffic market.

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Although Fitgrade's paid ads were performing well, Wilhelm recognized the growing dependence on paid acquisition strategies. His goal was to expand Fitgrade’s customer base by attracting more organic traffic and increasing profitability.

At the same time, Wilhelm needed a solution that could automate SEO tasks, freeing up his team to focus on business growth instead of manual optimization.

Despite their efforts, Fitgrade continued to struggle with over-reliance on Meta and Google ads. Organic traffic remained stagnant, and SEO optimization became a complex, time-consuming task. With 310 products and 13 collections, manually handling store was overwhelming. Wilhelm wanted to:

• Increase organic traffic to drive sales
• Reduce reliance on paid ads to improve profitability
• Automate keyword research, on-page optimization, and content creation

With limited internal resources, Wilhelm needed a solution that would simplify and multiply his store's growth, ensuring Fitgrade could rank higher for key terms in the competitive fitness and sports nutrition space.

• Keyword research for 310 products and 13 collections
• Updated meta titles, descriptions, and alt text with high-value keywords
• Optimized product descriptions for better search visibility
• Customized content to match Fitgrade’s brand voice
• Monitored performance through Google Search Console

To kick off the project, we conducted thorough keyword research using Fitgrade’s Google Search Console, identifying high-traffic terms for their 310 products and 13 collections. After pinpointing the best keywords, we updated meta titles, descriptions, and product content to improve visibility. We also optimized image alt text for SEO and made sure all content was on-brand using our "Custom Instructions" feature.