About
FloorFixPro is a retailer solving a common problem for homeowners: squeaky wooden floors. Paul, the founder, built his business around a simple yet powerful idea—offering reliable products that eliminate annoying floor creaks.
With a range of breakthrough solutions, FloorFixPro aims to help customers enjoy quieter, more comfortable homes.
Case
What started as a passion project, FloorFixPro quickly became the go-to store for solving squeaky floor problems. Founder Paul knew that the most valuable customers were actively searching online for solutions—but keeping up with SEO manually was draining time he needed for product development.
He needed a smarter, more scalable way to boost visibility without the hands-on workload. That’s when he turned to ConvertMate.
Challenges
- Hyper-specific niche: fixing squeaky floors
- Limited time to manage SEO
- No consistent or scalable content strategy
While Paul focused on refining his products, there was little time left to handle the technical side of website. He used Google Search Console for insights but didn’t have a clear strategy to optimize his catalog end-to-end. As a result, FloorFixPro was missing out on valuable visibility—and leaving growth and sales potential on the table.
Solutions
- Daily keyword research
- Automatic content creation with Magic Blogs
- Regular On-Page optimization
- Strong internal linking strategy with Magic Links
ConvertMate started with daily keyword research, providing Paul with a list of high-performing keywords to target. This helped him stay on top of the most relevant search terms in his niche.
To drive ongoing traffic and engage customers, we created a content calendar using Magic Blogs, publishing helpful, solution-focused articles every three days. Each post answered common customer questions and linked directly to relevant products.
Every two weeks, our On-Page Magic tool updated product and collection pages—refreshing titles, descriptions, and metadata to boost rankings. Meanwhile, Magic Links built a strong internal linking structure across the site, connecting blogs, products, and collections to improve navigation, strengthen topical authority, and support higher conversions.
Results
- Double-digit growth in website traffic within 2 months
- 73% increase in sales
- 100 hours of SEO work saved every month
Thanks to ConvertMate, FloorFixPro now ranks on the first page for several key search terms in their niche. Paul no longer worries about SEO—it’s all handled automatically, allowing him to keep his focus on what he does best: solving his customers' floor problems.
FloorFixPro now ranks on the first page for several of the most important search terms in its niche. With BTS of his store fully automated, Paul no longer has to split his time between content and product development. Instead, he can stay focused on delivering solutions—while the traffic (and sales) keep growing.
