How Ice Dazzle increased their organic traffic by 174% with automated SEO

Ice Dazzle is a pioneering retailer in the world of lab-grown diamonds, offering an impressive selection of stunning jewelry pieces that are both beautiful and ethically sourced. With a diverse range of over 457 products across 130 collections, Ice Dazzle is on a mission to make high-quality, sustainable diamonds accessible to all.

Initially launched with a focus on in-store sales, Ice Dazzle recognized the need to shift towards an online presence to reach a broader audience. However, with a vast catalog and limited resources, optimizing their SEO was almost an impossible task. They sought a partner who could automate their SEO processes and help them transition away from dependence on paid acquisition campaigns.

• 457 products and 130 collections needing optimization
• Limited time to dedicate to SEO
• A desire to move away from relying on paid advertising

Ice Dazzle faced significant challenges in improving their visibility online. With numerous products and collections, the time required for effective SEO was overwhelming. Plus, the team had limited experience in SEO strategies.

• Thorough keyword research for product and collection listings
• Integration with Google Search Console for real-time SEO tracking
• Automatic updates to product and collection descriptions, meta titles, and alt text

ConvertMate helped Ice Dazzle conduct comprehensive keyword research across their entire product catalog. By integrating with Google Search Console, we monitored up to 20 keywords per product, analyzing live search volumes to identify the most impactful keywords.Using this data, ConvertMate optimized product and collection listings by updating descriptions, meta titles, and alt text across the entire catalog. Our ongoing monthly scans ensured that Ice Dazzle's SEO strategy remained dynamic and adaptive to changing search trends.