How Mauripro Sailing tripled traffic by automating their store

Mauripro Sailing is a leading retailer in the sailing and marine equipment industry, offering over 10,000 products across 2,000 collections. Their mission is to equip sailors of all levels with the tools they need to thrive on the water, whether it’s for competitive racing or voyages.

After moving their store to Shopify, Mauripro Sailing aimed to improve both their shopping experience and product visibility. But with a large and growing catalog, keeping listings consistent and optimized quickly became a major challenge.

When Mauripro migrated to Shopify, they had a clear goal: boost organic traffic and drive more sales—without sacrificing brand consistency across their catalog.

But with 10,000 products and 2,000 collections sourced from multiple suppliers, keeping content optimized and on-brand at scale was nearly impossible to manage manually. They needed a fast, reliable way to streamline product updates, improve discoverability, and maintain a cohesive customer experience.

That’s when ConvertMate stepped in to automate and simplify the entire process.

• 10,000 products and 2,000 collections
• No internal SEO team or technical expertise
• Inconsistent listings from multiple suppliers
• Ongoing need for optimization and performance tracking

Mauripro’s team quickly realized that managing product visibility in-house would demand major time and resources. At one point, they relied on five full-time freelancers just to handle keyword research, descriptions, and metadata updates.

Even with that investment, keeping a consistent tone and structure across thousands of listings from different providers proved nearly impossible without a streamlined, centralized approach.

• Keyword Research for 10,000 products and 2,000 collections
• Optimization of product descriptions, meta titles, and meta fields
• Custom content model
• Bi-weekly SEO updates
• Magic Blogs and Magic Links for topical authority

Mauripro’s SEO lead put it simply: ConvertMate replaced five full-time freelancers.

Each week, we conducted keyword research on all 10,000 products and 2,000 collections using proprietary data and Google Search Console insights to surface the most relevant search terms.

From there, every product page was automatically optimized—titles, descriptions, alt text, and custom meta fields—ensuring consistency and performance at scale. With a custom content model in place, Mauripro could maintain a unified brand voice across thousands of listings, regardless of supplier source.

Every two weeks, underperforming products were re-evaluated and improved. On top of that, ConvertMate’s Magic Blogs and Magic Links helped Mauripro build topical authority in their niche—automating blog creation and internal linking to increase discoverability, improve navigation, and drive more conversions.