How Mauripro Sailing Increased Organic Traffic by 300% with SEO Automation

Mauripro Sailing is a leading retailer in the sailing and marine equipment industry, offering over 10,000 products across 2,000 collections. Their mission is to equip sailors of all levels with the tools they need to thrive on the water, whether it’s for competitive racing or voyages.

Mauripro recently re-platformed to Shopify to improve their online store and, more importantly, their SEO performance. The challenge? Managing SEO for such a big product catalog and maintaining consistency across their listings. That’s where ConvertMate came in.

When Mauripro decided to migrate to Shopify, improving their SEO was a top priority. With a massive inventory and various suppliers, they needed a way to optimize product descriptions, meta titles, and internal linking efficiently and quickly.

Their goal was ambitious: drive more organic traffic and increase sales while maintaining a consistent, branded experience across all product pages. However, manually handling SEO for 10,000 products and 2,000 collections was overwhelming.

• 10,000 products and 2,000 collections
• Lack of internal SEO expertise
• Need for consistency across listings from different providers
• Ongoing SEO maintenance and performance tracking

Mauripro’s team quickly realized that managing SEO in-house would require significant resources. They had been relying on five full-time freelancers to handle keyword research, product descriptions, and metadata. Despite their efforts, maintaining the same tone and structure across thousands of products was nearly impossible without a unified strategy.

• Keyword Research for 10,000 products and 2,000 collections
• Optimization of product descriptions, meta titles, and meta fields
• Custom content model
• Bi-weekly SEO updates
• Magic Blogs and Magic Links for topical authority

According to Mauripro’s SEO lead, ConvertMate replaced 5 full-time freelancers. Each week, we conducted keyword research on all 10,000 products and 2,000 collections, using our SEO data and Google Search Console integration to find the best keywords for their industry.

ConvertMate then optimized all product pages, meta titles, descriptions, custom meta fields, and alt text. Mauripro worked with us to define a custom content model so that each of their 10,000 products maintained the same look and language.

On top of that, ConvertMate reviewed and updated underperforming products every two weeks. We also created a content calendar of sailing-related blog posts, linking them to Mauripro’s products. Through Magic Links, we automated internal linking across their entire product catalog, collections, and blog content, improving their topical authority and search rankings.