How Nonno Gino Increased Sales by 50% and Reached 20% More Customers

Nonno Gino, an Italian specialty food store, is known for its high-quality, traditional products like pasta, sauces, and artisanal snacks. With a passion for sharing the rich flavors of Italy, Nonno Gino’s mission is to bring the true essence of Italian gastronomy to every table.

Nonno Gino began as a locally loved brand, growing through word-of-mouth and community loyalty. But as they expanded online, they set their sights on reaching a wider audience—without becoming dependent on paid ads.

With a broad catalog of gourmet delicacies and a highly competitive market, they needed a fast, scalable way to improve product visibility and drive more traffic through organic search. That’s where ConvertMate came in—providing the automation and strategy Nonno Gino needed.

• Over 100 products and collections
• Heavy reliance on paid ads 
• Limited website traffic and conversions
• Lack of expertise in technical and on-page SEO

Nonno Gino’s team knew their online potential wasn’t being fully realized. With limited organic visibility and rising ad costs, they needed a smarter way to attract customers without overspending. But with so many products to manage, manually handling keyword research, descriptions, and metadata wasn’t feasible.

To grow efficiently and free up internal resources, they turned to ConvertMate for a streamlined, automated solutions.

• Keyword Research through Google Search Console
• On-page optimization for product descriptions & titles
• Automated content creation with Magic Blogs
• Smart Internal Linking setup

We optimized all product descriptions, meta titles, and tags—highlighting ingredients and regional Italian specialties to attract food lovers searching for specific flavors. To support long-term growth, we launched automated blog content every three days. Each post was crafted around relevant, high-intent search queries and linked directly to featured products, creating a seamless path from content to conversion.

Smart internal linking tied everything together, improving navigation, site structure, and overall performance.