How RiverCity Rock Star increased monthly visitors by 30% with SEO in 2 months

RiverCity Rock Star Academy started as a local music school that teaches kids and adults how to play rock music. With a team of over 20 friendly music teachers, they believe everyone can be a musician. 

They recently opened an online store to sell guitars, amps, pianos, and other musical gear. Their main goals were to get more students for their classes and to increase visitors to their online store.

When RiverCity Rock Star Academy began selling online, they realized they needed to improve their local SEO (which helps people find them online) so more students would join their classes and more people would visit their store. 

They had over 3,000 products and 300 collections to organize, which was a big task! They needed help to make this easier.

• 3,000 products and 300 collections that needed updates
• Wanted to improve local SEO to attract more students
• Needed to increase traffic to their online store

The team at RiverCity Rock Star Academy wanted to reach more people for their music classes while also growing their online store. With so many products and not enough time, they needed a good plan to help them succeed.

• In-depth keyword research for their products
• Google Search Console to track important words people use to search
• Updates to product descriptions, titles, and picture text
• Helpful blog posts to attract local visitors

ConvertMate helped by researching the best words to use for their products. We used Google Search Console to keep track of important keywords, which helped RiverCity improve their online listings.We also created a plan for blog posts that focused on music and their products. These blog posts helped attract local readers and gave the academy control over the links in their articles.