How Teaballs scaled traffic and sales without scaling their team

TEABALLS is a small Swiss company with a big idea: tasty tea, no hassle. They created tiny, all-natural tea balls that dissolve in water, making it easy to enjoy a cup of tea anywhere. 

With so many flavors and possibilities—hot drinks, iced teas, cocktails, and even desserts—they had something for everyone. But when it came to selling online, they needed a better way to get noticed by tea lovers.

TEABALLS relied on paid ads to bring in customers, but they knew it wasn’t a long-term solution. They wanted to grow their organic traffic, so people could find them naturally on Google.

The problem? With hundreds of product variations and limited time, they couldn’t manually write SEO-friendly product descriptions or update their site regularly. It was too much for a small team. That’s where ConvertMate came in to help.

• Hundreds of product variations
• SEO was time-consuming and hard to manage
• Needed to update product descriptions constantly

With hundreds of product variations, managing content and visibility became overwhelming for the small team at Teaballs. SEO tasks were eating up time, product descriptions needed constant updates, and they lacked the technical expertise to make backend changes that could improve performance.

Plus, Teaballs didn’t just want better visibility—they wanted a more efficient way to manage operations without hiring extra help.

• Found the best keywords for every product
• Created SEO-optimized descriptions automatically
• Linked everything together with Magic Links

Each week, ConvertMate identified the highest-impact keywords for Teaballs’ top products and collections. Using this data, it automatically generated clear, on-brand product descriptions—saving the team hours of manual work while keeping content fresh and optimized.

Teaballs also launched a growing blog filled with tea-related articles, helping attract new visitors and guide them to relevant products. With Magic Links, every product, collection, and blog post was connected—making it easier for customers to browse, discover, and convert.