How Ice Dazzle streamlined operations and grew organic traffic by 174%

Ice Dazzle is a pioneering retailer in the world of lab-grown diamonds, offering an impressive selection of stunning jewelry pieces that are both beautiful and ethically sourced. With a diverse range of over 457 products across 130 collections, Ice Dazzle is on a mission to make high-quality, sustainable diamonds accessible to all.

Ice Dazzle originally focused on in-store sales but quickly realized the potential of expanding their reach online. With a vast product catalog and limited resources, optimizing pages manually became an overwhelming task. The company sought a solution that could automate their SEO processes, reduce reliance on paid acquisition, and make their online presence just as impactful as their physical store.

• 457 products and 130 collections in need of optimization
• Limited time and resources to focus on SEO
• Desire to reduce reliance on paid ads

Ice Dazzle faced significant challenges in improving their visibility online. With numerous products and collections, the time required for effective optimization was overwhelming.

Ice Dazzle recognized the potential for revenue growth by increasing online visibility, but with a vast catalog and limited resources, the effort was overwhelming. They needed a solution that would drive more traffic, increase conversions, and generate more attention without additional hires.

• Thorough keyword research for product and collection listings
• Integration with Google Search Console for real-time SEO tracking
• Automatic updates to product and collection descriptions, meta titles, and alt text

ConvertMate supported Ice Dazzle by conducting thorough keyword research across their entire catalog. By integrating with Google Search Console, we tracked up to 20 keywords per product, continuously monitoring real-time search volumes to identify the most valuable keywords for their market.

Using this data, ConvertMate automatically updated product and collection listings—optimizing descriptions, meta titles, and alt text for better visibility and searchability. Our monthly scans ensured that Ice Dazzle’s marketing strategy stayed responsive to shifts in search trends, providing consistent growth and visibility without requiring manual intervention.

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