How Jokers Costume Mega Store automates SEO for 22,000 products

Founded in 1912, Jokers Costume Mega Store is Australia's largest in-store costume retailer, selling over 25,000 costumes and accessories across decades, characters, and themes. 

Jokers also operates an eCommerce store to reach a broader audience, but with 22,000 products online, managing SEO manually became an impossible task. That’s when Mark, the owner, discovered ConvertMate to help optimize their product listings and boost organic traffic.

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Jokers Costume Mega Store needed a scalable solution to optimize their 22,000 online products for SEO. Mark wanted a tool that could automate keyword research, improve on-page SEO, and reduce the store’s reliance on Google Ads to save profit margins.

• 22,000 products to optimize for search engines
• 270,387 keywords to track
• 155 collections to manage
• High reliance on paid ads, impacting online sales margins

Before using ConvertMate, Jokers Costume Mega Store faced significant challenges in translating the uniqueness of their costumes into online descriptions. With such a big collection, manually optimizing each product page for SEO was impossible, resulting in brief, generic descriptions. 

The lack of SEO optimization forced the company to rely heavily on paid ads to drive traffic, cutting into their profit margins. Mark needed a solution that would work well with Shopify and automate their SEO efforts.

• Automated keyword tracking for 22,000 products
• SEO-optimized product descriptions based on best-performing keywords
• Meta titles and meta descriptions that follow Google's CTR best practices
• Continuous monitoring and adaptation of SEO performance

Using ConvertMate, Jokers Costume Mega Store automated their SEO process. ConvertMate tracks the best-performing keywords for every product and integrates with Google Search Console to monitor the store’s SEO success. 

Once the top keywords are identified, ConvertMate automatically updates product pages with optimized copy, meta descriptions, and titles, ensuring the entire store follows SEO and click-through rate best practices. Additionally, it makes the product descriptions more engaging for browsers, helping products stand out and rank better organically.