How Thun Gourmet optimized SEO for 2 stores with over 10,000 products

Thun Gourmet, an international food retailer, specializes in delicacies for gourmets in Switzerland and the Netherlands. Offering everything from Asian to organic and Italian food, their mission is to provide fine culinary products for professional chefs and food enthusiasts alike.

For nearly 10 years, Thun Gourmet managed over 10,000 products in Switzerland but struggled to scale their SEO efforts. The challenge doubled when they expanded into the Netherlands, launching a second website with another 10,000+ products to optimize.

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ConvertMate became the ideal partner for launching and scaling both of the stores.

• Over 20,000 products across two websites
• Two separate markets with unique SEO requirements
• Limited SEO expertise and time to manage optimization at scale

Despite Thun Gourmet’s efforts, managing SEO manually for such a large catalog seemed unachievable, especially while following specific content formats and branding guidelines. With limited time and SEO expertise, the small team couldn't handle keyword research, on-page optimization, and content creation for both sites.

• Strategic keyword research
• Crafting product descriptions optimized for visibility
• Automatic management of meta titles and descriptions
• Blog post creation at scale with internal linking

Using ConvertMate, the team at Thun Gourmet completed keyword research for 20,000+ products in two different languages, German and Dutch, in no time. 

Additionally, ConvertMate used its Google Search Console integration and third-party SEO data to pinpoint the target keyword that will bring the most traffic to Thun Gourmet online stores. 

We then used these keywords to update the product descriptions, alt text for images & meta tags of all Thun Gourmet’s products. All done while following the specific structure and branding of Thun Gourmet.