How Black Chicken boosted organic traffic in 1 month through SEO

Black Chicken Remedies is an Australian brand passionate about creating 100% natural skincare and wellness products. With a wide range of products, including their popular natural deodorant, they help customers feel confident and well every day.

However, despite their high-quality offerings, the brand faced challenges in standing out in the competitive SEO market.

Referred to us by an agency partner, Black Chicken Remedies was struggling to rank higher on Google for the keyword “natural deodorant”, especially for their “Natural Deodorant Australia” collection. 

They had previously worked with various SEO agencies but found there was a lack of transparency and results. With their product descriptions stored in custom Shopify metafields, rather than the default fields, they needed a tailored SEO strategy to boost visibility and drive organic traffic.

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• Lack of trust in SEO from previous experience
• Ranking low for high-value keywords like "natural deodorant"
• Custom product descriptions stored in non-standard Shopify metafields
• Only one blog article targeting important keyword

Black Chicken Remedies had worked with several SEO agencies in the past, but these agencies often failed to deliver clear insights into their strategies or show measurable improvements. The brand’s SEO performance stopped, and they were stuck on page 4 of Google for their primary keyword, "natural deodorant." Additionally, their product descriptions were stored in custom metafields, complicating the SEO process further.

• Monthly keyword research for 180 products and 120 collections
• Optimized custom metafields for product descriptions and summaries
• Topical map creation for long-tail keyword targeting
• Regular blog posts with internal linking to products

ConvertMate helped Black Chicken perform in-depth monthly keyword research across 180 products and 120 collections. This allowed us to identify key opportunities for ranking. We also ensured that all product descriptions, including those stored in custom Shopify metafields, were optimized for search engines.Furthermore, we built a topical map of long-tail keywords related to their niche, such as “essential oils cleaner” and “best face-lifting serums”. From this, we created targeted blog articles every three days, strategically linking back to relevant products and collections.