How San Rocco Italia fully automated content with Magic Blogs

San Rocco Italia is a small, women-owned business located in Tuscany, Italy, offering a handpicked collection of gifts, including exclusive Made in Italy products like handmade leather bags. Despite its passion for finding and sharing beautiful items, San Rocco struggled to attract organic traffic in the competitive fashion and home décor market.

With 692 products and 75 collections, San Rocco relied heavily on paid ads to get new customers. However, rising ad costs were starting to eat out their profit margins. As a small team with limited resources and no in-house SEO expertise, they needed a cost-effective solution to attract new organic traffic and improve visibility without breaking the bank.

• 692 products and 75 collections to manage
• No in-house SEO team or prior experience with content creation
• Overreliance on paid ads, impacting profitability
• Operating in a highly competitive market

San Rocco Italia faced the challenge of rising ad costs and the complexities of blog creation, with neither the time nor resources to manage it manually. Without a solid content strategy in place, they were at risk of losing visibility in a competitive market, which could further impact their profitability.

• Integrated Google Search Console for keyword insights
• Automated updates for product and collection descriptions, meta titles, meta descriptions, and alt text
• Retained HTML heading structure while optimizing content
• Used Magic Blogs & Magic Links for increased visibility

San Rocco Italia connected ConvertMate to their Google Search Console to track how each product and collection was performing in search results. With this data, ConvertMate automatically optimized product & collection descriptions and meta details using high-visibility keywords, improving content for 692 products without any manual input.

ConvertMate also identified and updated alt text across all product images, improving images and increasing the likelihood of appearing in image searches. Additionally, San Rocco Italia was able to build its HTML heading structure, ensuring a great user experience while maximizing store's conversion rate.

A key feature, Magic Blogs, allowed San Rocco to increase their topical authority through a strategic content plan. ConvertMate created a content calendar filled with blog posts that focused on topics relevant to their brand, each optimized with detailed keyword research. These blog articles were unique and product-centric, preventing them from being flagged as low-quality content while attracting a much-needed organic traffic.

‍Magic Links further supported their store by analyzing their internal linking structure and automatically updating it based on insights from Google Search Console. This ensured that the most relevant anchor texts and URLs were linked strategically, giving a boost to underperforming pages and strengthening the site's overall SEO. This automated internal linking process saved San Rocco significant time while improving search rankings across their website.