How San Rocco Italia boosted traffic and automated content with Magic Blogs

San Rocco Italia is a small, women-owned business located in Tuscany, Italy, offering a handpicked collection of gifts, including exclusive Made in Italy products like handmade leather bags. Despite its passion for finding and sharing beautiful items, San Rocco struggled to attract organic traffic in the competitive fashion and home décor market.

With 692 products and 75 collections, San Rocco relied heavily on paid ads to drive traffic, but rising ad costs were cutting into their profit margins. As a small team with limited time and no SEO expertise, they needed a cost-effective solution to increase organic traffic and visibility.

• 692 products and 75 collections to manage
• No in-house SEO team or prior experience
• Overreliance on paid ads, which reduced profitability
• Operating in a highly competitive market

San Rocco Italia struggled with the rising costs of ads and the complexities of SEO, having neither the time nor resources to manage it manually. Without a proper SEO strategy, they risked losing visibility in an increasingly competitive market.

• Google Search Console integration for keyword data
• Automated updates for product & collections descriptions, meta titles, meta descriptions, and alt text
• Retained HTML heading structure while optimizing content
• Magic Blogs & Magic Links for increased visibility

San Rocco Italia connected ConvertMate to their Google Search Console to track how each product and collection was performing in search results. With this data, ConvertMate automatically optimized product & collection descriptions and meta details using high-visibility keywords, improving the SEO for 692 products without any manual effort.

ConvertMate also identified and updated alt text across all product images, improving image SEO and increasing the likelihood of appearing in image searches. Additionally, San Rocco Italia was able to build its HTML heading structure, ensuring a great user experience while maximizing SEO performance.

A key feature, Magic Blogs, allowed San Rocco to increase their topical authority through a strategic content plan. ConvertMate created a content calendar filled with blog posts that focused on topics relevant to their brand, each optimized with detailed keyword research. These blog articles were unique and product-centric, preventing them from being flagged as low-quality content while driving valuable organic traffic.

‍Magic Links further supported their SEO efforts by analyzing their internal linking structure and automatically updating it based on insights from Google Search Console. This ensured that the most relevant anchor texts and URLs were linked strategically, giving a boost to underperforming pages and strengthening the site's overall SEO. This automated internal linking process saved San Rocco significant time while improving search rankings across their website.