About
Founded in Mallorca, Spain, in 2014, Lunai Jewelry is a boutique brand known for its handcrafted pieces inspired by natural elements and cultural forms. With over 380 products, Lunai Jewelry’s mission is to create balanced, creative designs that celebrate imperfection, sustainability, and human connection.
Case
Lunai Jewelry wanted to increase visibility for its handcrafted collections beyond branded search terms and reduce reliance on paid advertising. With 24 collections and nearly 400 products, they were looking for a solution to attract more browsers to their growing online catalog. ConvertMate proved to be the perfect partner for this transformation.
Challenges
- 381 jewelry products and 24 collections
- Time-consuming store optimization
- Goal to replace traffic from paid advertising with free organic traffic
The main challenge Lunai Jewelry faced was improving its non-branded organic search visibility. With hundreds of unique products, their team struggled to maintain optimized meta tags, alt text, and product descriptions while continuing to introduce new designs. Their limited experience with store optimization made this process even more difficult.
Solutions
- Generating SEO-optimized fields, titles, and descriptions
- Automating product and collection descriptions
- Scaling content production through automated blog articles
ConvertMate stepped in to help Lunai Jewelry generate SEO fields, meta tags, and collection descriptions across all 381 products and 24 collections. We also created keyword-optimized product descriptions and regularly updated target keywords to improve organic reach.
Additionally, the brand produced engaging blog articles at scale, linking back to their products and driving additional organic traffic and conversions from high-intent visitors.
Results
- Fully automated store
- 300+ hours saved on optimization
- Increased visibility for non-branded keywords
- Significant reduction in reliance on paid ads
Lunai Jewelry now efficiently manages its product listings while producing SEO-friendly blogcontent that attracts a broader audience.
By optimizing product descriptions and leveraging quality content, the brand achieved improved search rankings and reduced its dependence on paid marketing. As a result, their online presence grew organically, helping them connect with more customers who appreciate the natural beauty of their handcrafted designs.
