How Thun Gourmet optimized 2 stores with 10,000+ products for conversions

Thun Gourmet, an international food retailer, specializes in delicacies for gourmets in Switzerland and the Netherlands. Offering everything from Asian to organic and Italian food, their mission is to provide fine culinary products for professional chefs and food enthusiasts alike.

For nearly 10 years, Thun Gourmet successfully managed over 10,000 products in Switzerland but faced significant challenges in scaling their online store. The difficulty grew when they expanded into the Netherlands, launching a second website with an additional 10,000+ products to optimize.

• Over 20,000 products across two websites
• Two separate markets with unique requirements
• Limited expertise and time to manage optimization at scale

Despite Thun Gourmet's efforts, manually managing store with such a large catalog across two markets proved overwhelming. Adhering to specific content formats and branding guidelines added complexity.

With a small team and limited expertise, they struggled to keep up with keyword research, on-page optimization, and content creation for both sites.

• Strategic keyword research
• Optimized product descriptions for visibility
• Automatic management of meta titles and descriptions
• Scalable blog post creation with internal linking

Using ConvertMate, the team at Thun Gourmet completed keyword research for 20,000+ products in two different languages, German and Dutch. 

Additionally, ConvertMate used its Google Search Console integration and third-party SEO data to pinpoint the target keyword that will bring the most traffic to Thun Gourmet online stores. 

We then used these keywords to update the product descriptions, alt text for images & meta tags of all Thun Gourmet’s products. All done while following the specific structure and branding of Thun Gourmet.