About
Brazi Bronze is a popular brand dedicated to creating natural self-tanning products that help people achieve a flawless, sun-kissed glow.
Founded by Alana Campos, who learned the formulation from her mother, Brazi Bronze quickly gained traction in the beauty industry. However, as the brand relied heavily on paid advertising for growth, rising ad costs began to challenge their sustainability, and profit margins started to drop.
Case
Facing increased competition and inflated advertising costs, Brazi Bronze sought a sustainable growth strategy. The brand had experienced strong initial success but found itself struggling to maintain momentum as their ad expenses rose, ultimately impacting profitability.
They recognized the need to shift from a paid advertising-heavy approach to a more organic growth strategy, focusing on SEO to drive traffic. And ConvertMate became their trusted partner to achieve success.
Challenges
- Over-reliance on paid advertising for growth
- Rising ad costs leading to diminishing profit margins
- A need to optimize for organic search to sustain profits
- Lack of an SEO strategy to improve visibility
Brazi Bronze had initially relied on paid ads to drive traffic, but as the cost of these ads increased, the brand needed an effective SEO strategy to diversify its traffic sources and enhance profitability.
Solutions
- Integrated Google Search Console to identify high-traffic keywords
- Optimized product and collection descriptions
- Improved alt text, meta titles, and meta descriptions
- Set up a monthly monitoring system for keywords to adapt copy to the market needs
ConvertMate connected with Brazi Bronze's Google Search Console to find the keywords that would attract the most organic traffic. We then integrated these target keywords into their product and collection pages, ensuring that descriptions, alt text, meta titles, and meta descriptions were optimized for search engines. This well-rounded approach not only improved their search ranking but also boosted click-through rates.
Results
- 30% increase in organic traffic within 2 months
- Saved 20 weekly hours on SEO manual tasks (keyword research, on-page optimization, etc.)
In just two months of using a tailored SEO strategy, Brazi Bronze experienced a remarkable 30% increase in organic traffic. By streamlining their SEO processes, we also helped the team save an impressive 20 hours each week on manual SEO tasks, allowing them to concentrate on other vital areas of their business. This shift not only improved their online visibility but also established a sustainable growth path for Brazi Bronze.
