How Brazi Bronze increased revenue, conversions, and traffic by 30%

Brazi Bronze is a popular brand dedicated to creating natural self-tanning products that help people achieve a flawless, sun-kissed glow. 

Founded by Alana Campos, who learned the formulation from her mother, Brazi Bronze quickly gained traction in the beauty industry. However, as the brand relied heavily on paid advertising for growth, rising ad costs began to challenge their sustainability, and profit margins started to drop.

acing heightened competition and rising advertising costs, Brazi Bronze knew they needed a sustainable growth strategy. While the brand had seen strong initial success, escalating ad expenses were eroding profitability.

Recognizing the need to shift from a paid-advertising-heavy approach to a more organic growth strategy, they turned to SEO as a key driver of traffic.

• Over-reliance on paid advertising for growth
• Rising ad costs squeezing profit margins
• Need to optimize for organic search to sustain profits
• Lack of a marketing strategy to improve visibility

Brazi Bronze had initially leaned heavily on paid ads to drive traffic, but as ad costs continued to rise, the brand realized they needed a more sustainable approach. To maintain profitability, they needed a strong marketing strategy to diversify their traffic sources and increase conversion rates—leading them to partner with ConvertMate for long-term success.

• Integrated Google Search Console to identify high-traffic keywords
• Optimized product and collection descriptions
• Improved alt text, meta titles, and meta descriptions
• Set up a monthly monitoring system for keywords to adapt copy to the market needs

ConvertMate connected with Brazi Bronze's Google Search Console to identify the most impactful keywords for organic traffic. We then incorporated these keywords into their product and collection pages, optimizing descriptions, alt text, meta titles, and meta descriptions. This comprehensive approach not only boosted search rankings but also increased click-through rates. A monthly keyword monitoring system was also set up to ensure their store remained adaptable to market trends and customer needs.