How Crokinole increased sales by 15% with automated SEO

Crokinole Europe, founded by Riks, is following a mission to bring the classic Canadian board game, Crokinole, to European households. With a niche yet competitive market, Crokinole offers top-quality boards and accessories that delight both new players and seasoned fans alike.

As a small business with a niche product, Riks faced intense competition from other Crokinole sellers. Ranking higher than competitors on critical keywords to drive organic sales, which make up the bulk of his business, turned out to be a challenging task. With limited resources, he needed a scalable solution for SEO to increase visibility without draining his time and budget.

• Competing in a niche market with established sellers
• Creating consistent organic traffic
• Lack of in-house expertise for SEO and content strategy

Riks knew that organic search was a top priority for his target audience. However, competing against well-established Crokinole sellers was no easy feat. He needed to optimize his product pages and content continually, but the manual effort required was overwhelming for his small team.

• Competitive keyword research
• Automated content creation with tailored Magic Blogs
• Consistent On-Page optimization
• Smart internal linking

ConvertMate helped Crokinole Europe by conducting daily keyword analysis for their products. We set up the Magic Blogs feature to create new blog posts with relevant links every three days, boosting visibility and authority on search engines. These automated solutions streamlined their SEO, giving Crokinole Europe a competitive edge on Google while making the process simple and hands-free.