About
FloorFixPro is a retailer solving a common problem for homeowners: squeaky wooden floors. Paul, the founder, built his business around a simple yet powerful idea—offering reliable products that eliminate annoying floor creaks.
With a range of breakthrough solutions, FloorFixPro aims to help customers enjoy quieter, more comfortable homes.
Case
Starting as a passion project, FloorFixPro became a go-to online store for anyone seeking to fix squeaky floors.
Paul knew that the best customers were those searching for specific solutions online, but managing SEO manually was time-consuming and complicated. He needed a way to increase his search visibility without taking time away from product development. That’s where ConvertMate stepped in.
Challenges
- Niche market focused on squeaky floors
- Limited time for SEO management
- Need for a consistent content strategy
Paul was busy perfecting his products and had little time to manage the technical aspects of SEO. He relied mainly on Google Search Console for insights but lacked a tailored strategy to optimize his entire catalog. This resulted in limited visibility and untapped growth & sales potential.
Solutions
- Daily keyword research
- Automatic content creation with Magic Blogs
- Regular On-Page Magic optimization
- Strong internal linking strategy with Magic Links
ConvertMate started with daily keyword research, providing Paul with a list of high-performing keywords to target. This helped him stay on top of the most relevant search terms in his niche. To keep his audience engaged and drive traffic, we built a content calendar for Magic Blogs, publishing helpful articles every 3 days. Each blog post was designed to answer customer questions and include links to related products. Every two weeks, we optimized all product and collection pages with our On-Page Magic tool, updating key SEO elements to improve search ranking. And our Magic Links feature automatically created internal links across products, collections, and blog posts, strengthening the site’s topical authority and improving overall SEO performance.
Results
- Double-digit growth in organic traffic within just 2 months
- 73% increase in sales
- 100 hours of SEO work saved every month
Thanks to ConvertMate, FloorFixPro now ranks on the first page for several key search terms in their niche. Paul no longer worries about SEO—it’s all handled automatically, allowing him to keep his focus on what he does best: solving his customers' floor problems.
