How Hyperion Tiles used SEO to gain 20% more customers in 2 months

Hyperion Tiles is a family-run business that helps homeowners find the perfect tiles, mosaics, and flooring for their dream spaces. Whether it’s a chic London apartment or a cozy countryside home, Hyperion offers over 15,000 stunning designs from top brands like Fired Earth and Minoli.

But with thousands of products and hundreds of collections, managing SEO was a massive challenge.

Before using ConvertMate, Hyperion Tiles faced a major SEO challenge. With over 7,000 products and 500 collections, optimizing everything manually was impossible. They had tried working with an SEO agency, but the results were unclear, and the impact on traffic and sales was disappointing.

Without an in-house SEO team, they struggled to keep product pages updated with the right keywords. They wanted more control over their SEO strategy but simply didn’t have the time or resources to handle the workload themselves. As a result, many of their products weren’t ranking well on Google, making it harder for potential customers to find them.

• 7,000+ products and 500 collections to optimize for search engines
• No SEO team to handle keyword research and content updates
• Tried working with an agency, but results were disappointing and unclear
• Needed a way to bring SEO in-house, but the workload was overwhelming

Hyperion Tiles had worked with an SEO agency in the past, but it didn’t give them the results they hoped for. The process felt all over the place, and the work didn’t bring in the traffic or sales they expected. They wanted more control over their SEO, but with thousands of products to optimize, they just didn’t have the time or resources to do it all manually.

Hyperion Tiles found the perfect partner in ConvertMate.

• Automated keyword research for all products and collections
• Automatically optimized product pages—titles, descriptions, alt text, and custom meta fields were all created with the right keywords
• Created an SEO-friendly topical map and blog posts linking to products, improving website authority and bringing in new customers

With ConvertMate, Hyperion didn’t need an SEO expert or endless hours of manual work. Everything was done automatically, ensuring their products ranked higher on Google and reached more buyers.