About
Founded by Melissa Pain in 2009, MoveActive is now the leading brand for pilates, yoga, and barre accessories in Australia and New Zealand. Known for their fashionable yet functional grip socks, MoveActive expands continuously to stay ahead of trends.
As MoveActive was growing its direct-to-consumer (D2C) business, the need to optimize its store for organic traffic became critical. That’s when Sahar, Head of eCommerce, turned to ConvertMate.
Case
With a growing product catalog of over 400 items, MoveActive needed a scalable SEO solution that would bring organic traffic to their store. Before ConvertMate, they struggled with time-consuming manual product listings and inconsistent formatting, which impacted their SEO performance.
Challenges
- 437 products and 88 collections to optimize for SEO
- Weekly product launches requiring constant updates
- Difficulty using tools like SEMrush and Ahrefs due to lack of time and resources
Before using ConvertMate, MoveActive's marketing team wasted hundreds of hours monthly on creating new product listings. With weekly launches, they struggled to keep the format consistent across all product pages, from meta titles and descriptions to keyword optimization.
Additionally, the team found tools like SEMrush and Ahrefs too resource-intensive to manage. This resulted in a dependence on paid ads to drive traffic, which cut their profit margins.
Solutions
- Automated keyword research using live data
- Consistent product and collection copy optimized for SEO
- Automation of updates across products, such as adding a "Warning Paragraph" to descriptions
After integrating ConvertMate, MoveActive transformed its SEO strategy. We handled keyword research, created product descriptions, and ensured all pages followed the same SEO-friendly format.
By automating on-page SEO optimizations and monitoring organic traffic performance, ConvertMate made it easy to implement batch updates across the catalog—like adding important warnings to product descriptions.
Results
- Optimized SEO for 437 products and 88 collections
- Improved organic traffic and reduced dependency on ads
- Saved hours of work for the marketing team
By using ConvertMate, MoveActive ensures that every new product is listed in a way that maximizes SEO potential. The platform has helped them grow their organic traffic while minimizing the time and effort spent on manual tasks.
