How Nonno Gino Increased Sales by 50% and Boosted Organic Traffic with SEO

Nonno Gino, an Italian specialty food store, is known for its high-quality, traditional products like pasta, sauces, and artisanal snacks. With a passion for sharing the rich flavors of Italy, Nonno Gino’s mission is to bring the true essence of Italian gastronomy to every table.

Originally focused on local sales and word-of-mouth, Nonno Gino aimed to grow its online presence and reach a broader audience. The store wanted to rely less on paid ads and instead drive traffic through organic search. 

However, with a wide range of delicacies and many competitors in the gourmet food market, they needed a fast and effective solution for optimizing SEO across hundreds of products and collections. ConvertMate was the perfect partner to help Nonno Gino achieve these goals.

• Over 100 products and collections
• Heavy reliance on paid ads 
• Limited results from organic traffic
• Lack of expertise in technical and on-page SEO

Nonno Gino struggled with limited organic visibility due to minimal SEO optimization. Their team lacked the time and expertise to manually handle keyword research, product descriptions, and meta optimizations for each product. With so many items and collections, they needed a streamlined way to enhance their online presence and boost traffic without spending more on ads.

• Keyword Research through Google Search Console
• On-page optimization for product descriptions & titles
• Automated content creation with Magic Blogs
• Smart Internal Linking setup

Using ConvertMate’s Google Search Console integration, Nonno Gino discovered high-impact keywords to boost visibility.We optimized product descriptions, meta titles, and tags for all products, emphasizing ingredients and Italian regional specialties. Additionally, we launched SEO-focused blog posts every three days, targeting long-tail keywords and linking them directly to relevant products.