How The Body Shop Mexico saved 700 hours of work monthly with automated SEO

Founded in 1976, The Body Shop has been a champion of cruelty-free and sustainable cosmetics, continually pushing the boundaries of ethical beauty. In Mexico, The Body Shop's mission is to make high-quality, ethically sourced products accessible to everyone, while staying true to their values of sustainability and environmental care.

The Body Shop Mexico was facing a challenge: with over 1,800 products and 108 collections available online, optimizing their SEO was becoming increasingly difficult. Each product required keyword research, optimized meta fields, and detailed descriptions to ensure visibility in the crowded online beauty space. However, the volume of products made this process unmanageable for their team.

Avalancha Studio, the agency managing The Body Shop Mexico’s digital strategy, knew they needed a more efficient way to handle SEO for the brand. Their goal was to free up time for their team while driving substantial organic growth—without spending countless hours on manual optimization. That’s where ConvertMate came in as their trusted partner.

• Over 1,800 products and 108 collections to optimize for SEO
• A highly competitive market in cosmetics
• The need for regular updates across all product descriptions and metadata to stay competitive in Google searches
• Overreliance on paid ads to bring traffic to the website

The Body Shop Mexico had already built a strong reputation for its products, but without additional SEO efforts, its online visibility was falling behind. Avalancha Studio needed a solution that would allow them to focus on strategy rather than time-consuming SEO tasks.

• Advanced keyword research and tracking
• Automated SEO for product descriptions and metadata
• Continuous SEO monitoring and updates

ConvertMate dove deep into The Body Shop Mexico’s extensive product catalog, utilising advanced keyword research and tracking techniques. By combining data from Google Search Console and live search volume tracking, ConvertMate was able to identify high-traffic keywords for each product. Up to 20 keywords were tracked per product, ensuring that all listings were optimized for maximum visibility in search results.To manage the huge catalog of over 1,800 products, ConvertMate automated the creation of SEO-optimized product descriptions, meta titles, and meta descriptions. This ensured that each product was consistently optimized for search engines without manual intervention, simplifying the process for the team.