How Hyperion Tiles gained 20% more customers in 2 months

Hyperion Tiles is a family-run business that helps homeowners find the perfect tiles, mosaics, and flooring for their dream spaces. Whether it’s a chic London apartment or a cozy countryside home, Hyperion offers over 15,000 stunning designs from top brands like Fired Earth and Minoli.

But with over 7,000 products and 500 collections, managing content and visibility at scale was overwhelming.

Before ConvertMate, Hyperion Tiles was overwhelmed by the scale of managing their online catalog. With over 7,000 products and 500 collections, keeping everything optimized and up-to-date was a constant struggle. They had tried outsourcing the work, but the results were unclear and didn’t translate into the traffic or sales they expected.

Without a dedicated team to manage content, staying visible online felt like a losing battle. They wanted more control—but with limited time and resources, manual updates weren’t a sustainable option. As a result, many products went unseen, and potential customers slipped through.

• 7,000+ products and 500 collections to optimize for search engines
• No in-house team to handle ongoing content updates or optimization
• Tried outsourcing, but the results were unclear and didn’t impact sales
• Wanted more control over their growth strategy but lacked the time and resources to manage it internally

Hyperion Tiles had previously partnered with an agency, hoping to improve their online visibility—but the experience fell short. The process felt disjointed, and the impact on traffic and sales was underwhelming.

They wanted more control and clearer results, but with thousands of products to manage, doing everything manually simply wasn’t realistic.

Hyperion Tiles found the perfect partner in ConvertMate.

• Automated keyword research for all products and collections
• Automatically optimized product pages—titles, descriptions, alt text, and custom meta fields were all created with the right keywords
• Created an SEO-friendly topical map and blog posts linking to products, improving website authority and bringing in new customers

With automation handling everything from product descriptions to content mapping, they were finally able to scale without hiring a full team. Product pages were enriched with optimized titles, descriptions, alt text, and custom meta fields—automatically. A strategic content structure and internal linking helped improve discoverability and attract more buyers.

Instead of spending countless hours or relying on an external agency, Hyperion let ConvertMate do the heavy lifting—freeing up time, reducing costs, and making their entire catalog easier to find for the right customers.