About
Founded in Mallorca, Spain, in 2014, Lunai Jewelry is a boutique brand known for its handcrafted pieces inspired by natural elements and cultural forms. With over 380 products, Lunai Jewelry’s mission is to create balanced, creative designs that celebrate imperfection, sustainability, and human connection.
Case
Lunai Jewelry wanted to increase visibility for its handcrafted collections beyond branded search terms and reduce reliance on paid advertising. With 24 collections and nearly 400 products, they were looking for a solution to improve SEO for their growing online catalog. ConvertMate proved to be the perfect partner for this transformation.
Challenges
- 381 jewelry products and 24 collections
- Time-consuming SEO optimization
- Goal to reduce dependency on paid ads
The main challenge Lunai Jewelry faced was improving its non-branded organic search visibility. With hundreds of unique products, their team struggled to maintain optimized meta tags, alt text, and SEO descriptions while continuing to introduce new designs. Their limited experience with scalable SEO made this process even more difficult.
Solutions
- Generating SEO-optimized fields, titles, and descriptions
- Automating product and collection descriptions
- Scaling content production through SEO-driven blog articles
ConvertMate stepped in to help Lunai Jewelry generate SEO fields, meta tags, and descriptions across all 381 products and 24 collections.We also created keyword-optimized product descriptions and regularly updated target keywords to improve organic reach. Additionally, the brand produced engaging blog articles at scale, linking back to their products and driving additional organic traffic.
Results
- Fully automated SEO for all collections and products
- 300+ hours saved on manual SEO work
- Increased visibility for non-branded keywords
- Significant reduction in reliance on paid ads
Lunai Jewelry now efficiently manages its product listings while producing SEO-friendly content that attracts a broader audience. By optimizing product descriptions and leveraging blog content, the brand achieved improved search rankings and reduced its dependence on paid marketing. As a result, their online presence grew organically, helping them connect with more customers who appreciate the natural beauty of their handcrafted designs.
